Meet the bosses of

Ollie curls

New Orleans native Shedreka and her daughter Riley — lovingly known as “Ollie” — are rewriting the rules of what a CEO looks like. Together, this mother-daughter duo built Ollie Curls, a brand born from love, resilience, and the desire to help women feel confident in their natural beauty.

Founded in 2023, Ollie Curls started as a personal journey. After giving birth, Shedreka experienced significant hair loss — something that deeply affected her confidence. Determined to find a real solution, she began experimenting with natural ingredients and formulations that supported hair growth and scalp health.

“After giving birth, my hair started to fall out — and I’ve always had long, thick hair since birth! Nothing worked to grow it back until my daughter and I created Ollie Curls. Now my hair is nourished, healthy, and full again. I have my confidence back!

Do you know how amazing it feels to help another woman regain her confidence after losing her hair? It’s the best feeling in the world — and seeing that same transformation in others through Ollie Curls means everything to me.”

— Shedreka, Founder & CEO

At Ollie Curls, every product is made with care and intention. Our full line of premium, cruelty-free, and organic hair care products is designed to nourish and strengthen natural hair — promoting growth, shine, and confidence from root to tip.

Because when your hair feels healthy, you feel unstoppable.